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Jennifer H. Waldeck Strategic Communication for Organizations

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model


A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

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Deanna P. Dannells Oral Communication in the Disciplines


Oral Communication in the Disciplines: A Resource for Teacher Development and Training is the first of its kind to provide a clear and straightforward strategic framework to guide teachers as they incorporate oral communication activities into their courses. This all-encompassing empirically and theoretically grounded book helps to ensure that communication is not just added, but thoughtfully incorporated in meaningful, context-specific ways.

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Otto Lerbinger Corporate Communication. An International and Management Perspective


Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

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Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership


Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College

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Mari K. Eder Leading the Narrative


The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.From the most basic precepts of media relations interaction to massive information campaigns directed from the seat of government, communication that is broad-based, overarching and tied to strategic objectives can ultimately succeed using a variety of methods, from storytelling to building external champions. Practitioners and news media representatives alike should be aware of the nature of repetitive patterns in events, the power of myth in storytelling, and the significance of self-fulfilling prophesies. Influencing factors include new technologies that flatten communication hierarchies, social media platforms that empower amateurs, generational divides and a general decline in respect for the journalism profession and ebbing trust in the news as reported by the mainstream media. A coarsening of the public discourse throughout our celebrity-saturated culture likewise contributes to the difficulty of communicating with resonance and result in a toxic information environment. This book, a collection of collected essays on the communication practice, represents both a deeply passionate, strategically reasoned and thoroughly researched commentary on the field. It is both practical and theoretical.

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Laurie Lewis Organizational Change. Creating Change Through Strategic Communication


Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

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H. G. Widdowson Teaching Language as Communication


This book develops a rational approach to the teaching of language as communication, based on a careful consideration of the nature of language and of the language user's activities. It will stimulate all language teachers to investigate the ideas that inform their own practice.

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Laurie Lewis Organizational Change. Creating Change Through Strategic Communication


A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension. Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change Explores key elements of change, appropriate communication strategies, and outcome evaluation methods Presents adaptive and programmatic strategic implementation models Provides studies of real-world companies and actual research on organizational change Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation. Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.

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Renata Schiavo Health Communication. From Theory to Practice


Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

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Dr. Jennifer Waldeck | Faculty Profile | Chapman University

Jennifer Waldeck (B.S., Ohio University, M.A., California State University, Long Beach, Ph.D., University of California, Santa Barbara) is Professor of Communication Studies, Associate Dean of Academic Programming & Faculty Development, and Director of Graduate Teaching Associates.

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Jennifer H. Waldeck is the author of Business and Professional Communication in a Digital Age (3.45 avg rating, 11 ratings, 0 reviews, published 2012), C...

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Jennifer Waldeck (Ph.D., University of California, Santa Barbara) is an Assistant Professor of Communication at Chapman University, in Orange, California, where she teaches undergraduates and is on...

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Jennifer H. Waldeck is Associate Professor in the School of Communication at Chapman University. She has published four books and conducts research in organizational and instructional communication. She has provided consulting services for numerous organizations.

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Books by Jennifer Waldeck. Strategic Communication for Organizations by Sara Labelle, Jennifer H. Waldeck Published 2019 ISBN-13: 978-0-520-29852-1, ISBN: 0-520-29852-7: Consulting That Matters(2nd Edition) A Handbook for Scholars and Practitioners (Peter Lang Media and Communication) by Jennifer H. Waldeck, David R. Seibold Hardcover, 370 Pages, Published 2016 by Peter Lang Publishing Inc ...

Technology Use and Organizational Newcomer Socialization ...

Jennifer H. Waldeck. University of California at Santa Barbara. Abstract References Abstract. This article develops a framework for the examination of organizational newcomer socialization, in light of recent developments in communication and information technologies. The proposed model specifies how newcomers to organizations select and use advanced technologies to access information and ...

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Jennifer H. Waldeck, Patricia Kearney, Tim Plax. Cengage Learning, Jan 1, 2012 - Performing Arts - 400 pages. 0 Reviews. BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and ...

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Waldeck was asked by Provost Glenn Pfeiffer to serve as Acting Dean while Dr. Lisa Sparks takes a leave of absence from her role as Dean to focus on her Congressional Campaign. In a message to the School of Communication about her new role Dr. Waldeck had this to say. Dr. Jennifer H. Waldeck “The Dean’s office is committed to collaborating with faculty, students, and community members to ...

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Jennifer H. Waldeck (PhD, University of California, Santa Barbara) is Associate Professor of Communication Studies and Strategic and Corporate Communication at Chapman University. She has published over 50 books, research articles, and chapters. Over the past 25 years, she has provided consulting services in the automotive, manufacturing, healthcare, education, financial services, and real ...

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Jennifer H. Waldeck’s latest job experience is Academic Programs & Faculty Development Associate Dean at Eastern Communication Association What is Jennifer H. Waldeck’s latest education? Jennifer H. Waldeck’s latest education in M. A. - instructional communication at California State University , Long Beach

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Student Resources and FAQ | Higher Education

Jennifer H. Waldeck. Jennifer Waldeck (Ph.D., University of California, Santa Barbara), has published or presented over 100 scholarly articles and research papers in top journals and at conferences. Her research interests are in instructional, organizational, and business communication. She is Associate Professor in the School of Communication at Chapman University in Orange, CA where she is ...

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Jennifer H. Waldeck (PhD, University of California, Santa Barbara) is Associate Professor of Communication Studies and Strategic and Corporate Communication at Chapman University. She has published over 50 books, research articles, and chapters. Over the past 25 years, she has provided consulting services in the automotive, manufacturing, healthcare, education, financial services, and real ...

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Renata Schiavo Health Communication. From Theory to Practice


Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

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Dr B S Moshal Principles of Management


Management is a dynamic and developing discipline. More emphasis is placed on the management of strategic alliances, improvement of productivity, management of change and strategic management. This book provides a clear understanding of the subject in today’s context. Contents: – Basic nature and importance of management – Necessary information on the planning processes. Types of plans and techniques with reference to corporate planning and strategy formulation – Organising processes, their nature, importance and elements – Elements of motivation, leadership and communication – Plus new trends in management

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